While most brands have adapted and stood up multiple listening points for feedback and engagement across the ever-growing network of customer touchpoints, this information is often disparate and disjointed. But when you eliminate those silos and integrate datasets, you stand to gain big. As Forrester states in The Forrester WaveTM: Customer Feedback Management Platforms, Q1 2020, “…Integrations play a critical role in VoC programs—helping connect customer feedback and....

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