Say the word “dentist” and people are more apt to get sweaty palms than to applaud. But with some loyalty initiatives, they may be able to fill in those worrisome gaps.
Recently I read how the company eTrove is launching a loyalty program for dental offices that rewards patients for ‘liking’ or posting on the office’s social media profile. The eTrove program, which operates on a mobile platform, details the practice’s social media performance, including....