Big data has been discussed endlessly over the last decade, and not without reason. The digital universe is projected to multiply tenfold in less than ten years — from 4.4 zettabytes in 2013 to 44 zettabytes in 2020. And corporate investments in this data speak to its promise. Forbes estimates $8 million in big data investment per enterprise — i.e., $8+ billion spent by the Fortune 1000 — last year alone. Much of that investment is aimed at uncovering....