Although I embrace the many technologies and apps that enhance and direct consumer loyalty, I am still very old school at my core: If you build a better product, they will come. And, more recently: If you keep building a better product, they will stay.
Traditionally, the problem has been getting customers to your product. But now that’s only half the battle. Your customers can easily hold up their smartphone, scan a product bar code, and find the product cheaper elsewhere, or have....