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Making a decision can be a simple task, like what to eat for dinner, or a monumental choice, like finding a spouse. Decisioning, on the other hand, is decision-making by means of computational methodology. These days decisioning is more high-tech than ever, perhaps especially in marketing. That said, what we’re trying to determine remains straightforward: WHO GETS WHAT? create micro segments to engage customers within the customer journey determine and prioritize....

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