Decipher The Complexity of Customer Loyalty

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You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include: Up to five times cheaper to drive current customer activity than the cost of acquiring new customers Existing relationships are easier to understand and optimize, resulting in higher gains – measured by share of wallet – from customer journeys that meet expectations....

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