Hi Dr. Jay, How many segments should we have in an optimal solution, and how long can I expect my segmentation solution to last? -Katie M. Hi Katie, You’re not the only one who’s been asking about segmentation lately. Here’s my philosophy: you should always have at least one more segment than you intend to target. Why? An extra segment gives you the chance to identify an opportunity that you left in the market for your competitors. The car industry is a good example....

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