Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.
Econsultancy and Ensighten surveyed more than 600 companies worldwide, finding that “Nearly all (96 percent) surveyed....