1. Data Analytics
  2. 43 views

When everything around us changes overnight, we’re left wondering how to navigate new realities. In the moment, we sometimes forget that we can lean on old business principles, like old friends. One of the basic principles of business remains true: “It’s a lot harder to get a new customer than it is to keep an existing one.” And it is expensive too, especially in uncertain times. Customer acquisition versus customer retention is at least five times the cost, which....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content