Data-Driven Onboarding Generates Loyal & Engaged Members

Acquiring a New Member Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are growing. That’s the usual perception and the reason why many marketers spend a disproportionate amount of their budgets on various forms of above-the-line communication to attract new members. Yet in most cases, this is the wrong approach. We know that attracting a new member to engage and....

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Membership and Pricing