Defining Your Customer Experience (CX) Strategy is a critical part of our first customer experience performance categories: Foundation. CX Foundation includes your program vision, your customer strategy, and proving the value and ROI of your efforts. Do I REALLY need a CX strategy? At Confirmit, we have the honor of working to help optimize our clients’ customer experience strategies. We work with CX practitioners in companies of all shapes, sizes and industries. Among these, a....

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