Two titans in airline customer experience (CX) are becoming one.  Alaska Air Group’s decision to acquire Virgin America for over $2 billion in cash ($4B aggregate) is generating huge buzz in the industry and beyond. Virgin took the lead in CX right from its inception, transforming the dull experiences that prevailed in the airline industry for decades. From the moment a passenger enters the cabin, cool modern lighting gives the impression of entering a hip night club....

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