Customer Segmentation Models to Improve the Performance of Loyalty Marketing Campaigns

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To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels, behavior, and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is absolutely critical to your success. But what is customer segmentation, why is ....

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