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Think about your lifestyle, needs, and interests. Now, think about the same for others, like your friends or family. Even though you may share a few common traits or interests, odds are you're not the exact same in every way, even with those people whom you are closest to. And because you aren’t the exact same, you wouldn’t expect brands to use an identical customer segmentation strategy and communicate with you the same way just because you have a few shared traits or....

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