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In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”, and it’s safe to say consumers’ assumption of control in future of retail will only grow from here. Consumer demands for mobile optimization, personalized content, and seamless offline/online integration are constantly on the radar of retailers looking for a competitive edge, and now consumer reviews are proving to be another critical factor that....
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