If you haven’t seen it around the blogosphere or the twittersphere in the past couple of days, you’re about to see it here. The National Business Research Institute (NBRI) just published a cleverly-designed infographic entitled “Customer Loyalty: What It Is and Why It’s Important.” And it’s getting heavy play in marketing circles.
As it should.
Granted, the statistical backing for the piece comes from a variety of outside sources (loyalty360.com, loyaltymarketing.com, fanggle, and a others)....