Customer Retention Measurement: 10 Key Metrics to Track

In 2021, brands are prioritizing customer retention. And in order to know how well your business is doing at maintaining customers, you must measure your success with customer retention metrics and key performance indicators (KPIs). These measurements track how successful your business is at retaining your customers and their spending dollars. For example, your organization must look at customer retention metrics like customer lifetime value and churn rate. Customer retention measurements....

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