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If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs were intended to offer savings and make consumers feel more connected to your brand because they were part of the “club.”
For the majority of customers, though, a three-foot long strip of paper coupons at checkout, or the occasional 20% discount email offer is no longer....
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