The shift to mobile devices is big news for retailers. Now, half of UK mobile internet users visit a retail site at least once a month, spending on average 25 minutes shopping. By combining big data usage metrics from a global mobile network operator with our own world-class consumer panel data, we can give retailers a clear view of this expanding mobile marketplace, identifying which sites and apps are most popular. Our insight shows that just three retailers – eBay, Amazon and....

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