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Have you ever stopped to ask: why get customer feedback?
There are a range of answers. A big part of it is knowing how you’re performing. There's also getting that information to everyone inside your organization so that they can use it to inform their decision-making. But perhaps the biggest upside is this: when employees better understand the customer’s perspective, and are empowered to fix problems with what they’ve learned, they’re able to come up with ideas....
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