Are you a B2B company looking to achieve sustainable, predictable, profitable growth (SPPG)?  Referencing The B2B Executive Playbook by Sean Geehan, SPPG is the holy grail of goals for any B2B organization.  Throughout my career, I’ve observed three fundamental elements that will enable the realization of SPPG for B2B organizations:  Market Driven Strategy, Customer Engagement and Internal Alignment.   Customer Engagement is the key to transforming the....

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