With evolving customer expectations of how data is collected and used, customer data platforms (CDP) are playing a key role in the future of customer experience and data management. Businesses are gaining access to more and more data, whether that's from their own customer relationship management, data warehouse, data management platform, or a variety of other tools. Add other third-party data sources to the mix, and the day-to-day of how to manage all of that data, make sense of it, and....

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