A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected consumers want a seamless omnichannel experience offering more than gimmicks and one-time sign-up perks. A recent Datamonitor survey “Customer Loyalty in Retail Banking: Strategies for Success” features Kobie’s insights on banks’ options for driving customer loyalty, which I have included below.
Loyalty....