We're working on a project with a retail industry thought leadership organization called Retail Systems Research (RSR for short). My colleague, Wilson Raj, is working with RSR Managing Partner Nikki Baird to explore how data-driven customer centricity holds the key to successful omni-channel retailing.
Omni-channel retailing is a concept that applies to any company that conducts online transactions with its customers. One of the biggest reasons why omni-channel ....