Cultivating Loyalty in The CPG Industry Through Innovative Customer Experience

In light of the ongoing pandemic, the increased focus on privacy that has resulted in a crackdown on third-party cookies, and the emergence of increasingly powerful “walled gardens” around data, consumer packaged goods (CPG) companies are redefining their relationships with retailers and shoppers. To thrive, brands are building deeper relationships with customers and forging new bonds with retail partners through innovative approaches and digital interactions.   ....

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