To say the US credit card market is crowded is a dramatic understatement. Nearly every financial institution offers a credit card product, as do an increasing number of merchants, fintech companies and non-traditional lenders. Most American consumers have at least one credit card, and according to McKinsey research, credit card payments accounted for 37% of consumer purchases by dollar value in 2021. And after a pull-back in new card applications and overall spending during the pandemic, US....

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