Create a Lasting Impression – What is Experiential Marketing?

If you asked any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my credit card on the counter” or “Clicking on the checkout button for my online order was so memorable”. It’s never the transaction that stays in the customer’s mind, but an experience before or after a purchase, such as participating in an event campaign or winning sweepstakes. Experiential....

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