CPG Marketing: Why C-Store is the Right Channel to Reach Your Shoppers

In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.  And on top of that, the pandemic shifted many trends in c-store’s favor to become an even stronger growth opportunity for CPG brands. Today’s consumers – especially millennials – are buying more food on-the-go. Snacks, drinks, and readily prepared meals are in high demand and convenience stores provide the efficiency that....

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