CPG Loyalty Programs are Tackling Unique Challenges Head-On

Launching and sustaining a differentiated, effective loyalty experience can be particularly challenging for Consumer Packaged Goods (CPG) brands. Luckily, recent technology and industry developments are putting these goals within reach. To realize any 1:1 marketing program’s promises of consumer engagement and loyalty, marketers must address several tactical challenges: Capturing and storing consumer purchase data Designing an attractive value proposition for members Cost....

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