Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger retailer programs, which then own the customer data, as well as the specific offers. For the CPG brand-owned programs that are finding success, the onus is still on customers to track their purchases (e.g. scan receipts or to enter on-pack codes) in order to participate. There are recent outliers, such....

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