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Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding and leveraging insights from loyalty data allows brands to adapt and thrive in the dynamic CPG and retail marketplace.
This article discusses proven customer loyalty strategies and best practices for CPG brands. CPG brands can stay ahead of the curve by adopting the strategies and best....
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