Right Message, Right Context, Reaching those out shopping and dining in-person during Covid

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Understanding and messaging who is quarantining versus not is vastly important and doable. Simply put, pairing behavioral patterns with personalized messaging, typically observes 200% - 300% lift in response. That’s a number you don’t want to overlook!   At Iris we’ve successfully implemented a simple idea through a complex audience and device data strategy. We're leveraging device data to segment and understand who have been....

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