Could Rising Inflation Make Marketers Ditch Brand Purpose?

Some media pundits forecasted that a new ‘Roaring 20s’ with a sustained consumer spending boom and ‘party’ mentality lay ahead once we emerged from Covid. However, the only roar so far is that of rising inflation. Inflation has hit 5.4%, its highest level in almost 30 years – a pattern that is echoed around the world and is likely to continue given that commodity prices are up 33%, energy costs 20% and global shipping costs 300%. Many....

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