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This is the second in our series on Emotion Design in CX, look for the next two blogs coming this week. Check out our first blog here.
Designing for Emotion is the process of driving emotional connection within your customer experience. The process involves understanding the emotions associated with your brand, prioritizing the emotions you want to encourage or eliminate, and designing for them in your CX.
Before designing for emotion in CX, it’s important to understand how....
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