The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers.  But amid the flurry of trends and insights, an interesting theme emerged: have we gone overboard on content marketing? B2B marketers have been revving up the content engine for some time, with no end in sight.  70% of B2B marketers are creating more....

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