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The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers. But amid the flurry of trends and insights, an interesting theme emerged: have we gone overboard on content marketing?
B2B marketers have been revving up the content engine for some time, with no end in sight. 70% of B2B marketers are creating more....
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