At the end of Todd Wheatland's presentation, "Transforming a large organization into a content machine," at Content Marketing World, he offered a top ten list of tips for creating corporate content. I've pulled a few tips from his list and added in others from earlier in his talk that resonated with me - and merged them together for a new list of my own.
You know what? Let me back up and answer a few questions first.
What is content marketing? Content marketing is a subset....