Most B2B marketers already engage in some form of content marketing. Depending on what research you’ve read, it’s anywhere from 80 - 90% of marketers are using content to drive leads. They post to blogs, Tweet, build case studies, videos, ebooks, digital guides, infographics, and even whitepapers. Creating content is not the issue. What it boils down to is the quality of what is produced. According to Corporate Visions Demand Gen Report, 80% of marketers are....

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