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Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes that relationship so successful is each person’s willingness to listen. In this relationship-era where brands are looking to build authentic and long-lasting connections with consumers, it is imperative that they first… listen.
GATHER THEIR AUTHENTIC VOICE:
The first step to winning a consumer’s loyalty is to gather their authentic voice across multiple touchpoints. The key word is authentic. A customer’s authentic voice can be defined as how they genuinely feel about your brand, even when you’re not in the room. There are multiple ways that you can execute this collection of voices. Here are a few ways Aimia supports using our strategy toolkit: