Constructing a Winning Customer Data Collection Process

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Prior to launching a loyalty program, developing a data collection structure will be imperative to the success of the loyalty program. By leveraging best practices for data collection, your structure will allow for accurate data capture which will result in an increased return on investment. This tip outlines best practices for collecting data for new member acquisition, building out customer profiles and how to engage inactive members.   Best Practices: New Member Acquisition....

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