In today’s economy, consumers are growing fonder of the coupon every day. From Groupon to Living Social, marketers and consumers alike have proven that no matter what may change in their world, everyone still loves a good deal. But what is the threshold for getting a customer in the door? Groupon and Living Social have mastered getting customers in the door by requiring pre-payment of services. I have recently become a Groupon user myself – unable to pass up the over 50....

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