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What to think about before investing in marketing technology.
Think back to the last time you bought a car. You probably had a pretty good idea of what you were looking to get out that vehicle:
Whether you’d be cruising around town or making a long daily commute
Whether you’d be driving in snowy or off-road conditions
How many people you’d be transporting on a regular basis
With your use cases in mind, it’s easy to evaluate....
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