Due to the COVID-19 pandemic, the travel and tourism industry faces an unprecedented crisis. Like any unforeseen situation, the challenge is not the circumstance itself, but how brands navigate their way out of it. The industry will re-enter into a different world from the one it left behind only a few weeks ago. This new future will require unconventional thinking and robust solutions to bring travel and tourism back to life. It will necessitate the industry committing to a conscientious....

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