I found a great new yoga outfit when I was doing some online shopping the other day. First I zoomed in to see the fabric up close. This helps to see if the quality is good and stretchable and feels soft – so needed as you cannot “touch” it. I glanced at some reviews, chose my size and color. Click, and it went into my shopping cart. I work in automotive marketing at GfK, so my thoughts came back to cars at some point. I began to wonder: Why is it that people aren’t....

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