Community Marketing 101: What Are Online Brand Communities?

We know that you, like every marketer, would love to strengthen your brand.  From increasing brand awareness to building a group of die-hard raving fans of your product or service, building your brand is a crucial component of an effective marketing strategy.  The question is, how do you increase brand awareness and engage your most loyal customers?    Enter online brand communities.  Before we talk about how online brand communities can help promote....

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