Co-Creation: Loyalty Marketing

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Loyalty marketers are always looking for an edge that can push their loyalty efforts over the top. Success has been found in programmatic efforts that build customer reciprocity and status, or provide value in the form of savings back to the customer. A common theme among the most successful strategies is customer centricity – developing a deep understanding of your customers to create personalized experiences and an emotional connection. The insights and relevancy gained from an....

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