Closing Email Marketing

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Four email campaigns to help marketers fill that gap Conventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email. However, the legal requirements are actually more marketing friendly than that. The permission gap isn’t a gap in explicit consent, it’s a gap in marketers’ understanding of their emailable audience. Marketers who know who is emailable will grow and maintain email reach....

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