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“ 92 % of companies recently surveyed by Forrester Research agreed that customer experience is a top priority, yet nearly half admitted that they don’t have the resources needed to give customers what they really want: personalization and convenience.”
-The State Of Customer Experience Management, 2013, Forrester, Nov 2013
We’ve entered the age of the consumer, where the customer is at the center of the retail universe, and data has made this....
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