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IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding more safety, more transparency, and more innovation. So how can brands respond to these priorities and stay relevant in an industry facing tremendous upheaval? We’ve put together a handy guide on some key trends emerging in the cleaning products....
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