Now that you are sure your business needs to get into Marketing Automation, which platform do you choose? The sophistication level varies considerably, from pure email-campaign management through sophisticated platforms that monitor customer lifetime value. Choosing the best platform for where your business is now, and where it will be in a few years, will save you a lot of headaches. Here are our tips on choosing the best software platform for your needs. Inventory your needs- now and in....

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