A short 8 weeks ago, I wrote about the experience of signing up for Chili’s email campaign. I had volunteered my email address, hoping for a reasonable exchange of well-valued offers. At the same time, I held my breath that I would not be bombarded “Spirit Airlines” style with an email every day consisting of “great deals” that resonated with irrelevancy. In the first week after enrollment, I received three emails, putting me on alert that I might be made....

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